We believe that coffee brings people together. So that's how this journey began. Liz and I met in college, and like most young adults, we just drank whatever coffee we could afford at the time, which was not very good coffee, it turns out. Along the way, we learned a lot about life and stumbled our way through the maze of coffee as well. We did not become "coffee snobs" overnight. We didn't even know that was a thing until a few years ago. We started brewing coffee in different ways out of convenience more than anything. Once we began to brew coffee in other ways, we started tasting the coffee, and it didn't taste good. So, we started researching coffee and looking for better coffee.

It turns out we didn't even know what we were drinking for most of our lives! For example, who knew coffee beans came out of a cherry, or that it matters if that cherry was ripe when it is picked, or whether it was washed or dried, or roasted in huge batches or small ones, or the difference between ground and whole bean when we bought it?

We found out that all of these things matter; they just don't ALL matter to everyone. For example, some people like "easy" too much to change how they brew their coffee, but the fresh-roasted coffee subscription delivered to their door is right up their alley! On the other hand, some people will change everything about brewing coffee to get a great-tasting coffee. Together, we found that the most crucial part is getting FRESH ROASTED coffee. And that is what World Trader Coffee does. By roasting in small batches, we ensure every online order gets genuinely fresh roasted coffee to your home.