World Trader Coffee is family owned and operated by two brothers with different tastes for coffee and styles of brewing it but coming together and loving it!
Large coffee companies are focused on quantity from large farms and automated processing to maximize stockholders profits. To fully capitalize on operational efficiencies, these companies use giant machines to dry and roast with automated settings that attempt to dry and roast the most beans possible. The automatically roasted beans are then bagged and shipped to retail shops where they sit waiting for you to purchase them. This whole process could take weeks or even months.
World Trader Coffee is focused on quality and zero automation to maximize the customers’ satisfaction with fantastic gourmet coffee. Our roasting house has established strong, lasting relationships with smaller farms from the finest coffee growing countries around the world to acquire the highest quality beans. These high-quality green beans are shipped directly to the roasting house where they are roasted to order. Our highly skilled roasters closely monitor all of the roastings to ensure every bean is perfectly roasted from the inside out. Orders made by 9 AM are bagged and shipped out that same day!
At World Trader Coffee, we know it’s not just about getting some coffee. It’s essential to feel good about the whole coffee process. Understanding the environment is protected when growing the coffee, and the natural habitats for local birds are protected. Ensuring the small farms are getting paid appropriately for their work of growing, caring for and hand selecting the finest quality red cherries from each crop, not just strip harvesting the entire crop. It is knowing you are getting those hand-picked beans in your grinder as soon as possible after they are hand roasted in small batches. What’s in your grinder?!
We believe trading directly with the small farms not only provides you access to the finest coffee, but it also helps that farmer support and grows their local economy. For decades, financially stable countries have “helped” underdeveloped countries by giving them tons of free goods, (rice, shoes, clothes, etc.). None of these things have helped the underdeveloped countries climb out of poverty. In fact, it has made them worse off (see Poverty, Inc. below). The only way to truly help people climb out of poverty is to empower them to capitalize on their locally available goods and skills. Unfortunately, the most difficult challenge the people in many of these countries face is not being able to trade with the rest of the world. This is where World Trader Coffee comes in by trading directly with the farmers and providing them access to the global market. This is also why World Trader Coffee fully supports programs like Trades of Hope and Compassion International. In fact, a portion of every bag sold goes to help support these families all over the world!
As many in the world today move more towards self-interest, our faith tells us “The world will know us by our love” (1 John 4:7-12). Let’s sit down over a great cup of coffee and find out how we can Love one another. For the love of people…and coffee!